NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China
Jalen Brunson first experienced the fervor of the N.B.A.’s biggest international market in 2018 when, as a rookie, he traveled with the Dallas Mavericks to China for a pair of preseason games. The trip itself was brief, but the reception that Mr. Brunson and his teammates received left a lasting impression. “The fandom that basketball … Read more